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- 15th Newsletter
15th Newsletter
Dessert foods and Churros
Hello there
This is your A.thentic Jong Hee
And this is my 15th Newsletter for you.
How are you today? How have you been? š
Itās been a while since I sent you the previous newsletter with the love story for piano Iām writing. I hope you enjoyed it.
Well, since this month, June, started, I have been so busy working on several projects simultaneously. And today, Saturday night, I finally finished one project.
Actually, I finished a single album. Itās a piano piece, but not one of the romance piano projects.š¹ Itās something else. And Iāll only tell you now, because youāre my newsletter subscriber and also my big supporter.
The piano single is about ārainā, and it will be released one week from now.
In this month, June, Korea starts the rainy season, which lasts until the end of June or sometimes the end of July. People outside of Korea, like those at CNN, call this the āmonsoonā season, but thatās not the right terminology.
Anyway, as you can see from the many rainy videos on my Instagram, I took pictures and videos with rainy views.
I have other songs about rain, like vocal songs and other piano instrumentals, but I donāt have enough time to put them all together into one album. However, one day, I will make an album all about ārainā.āļø
So like I said, I barely finished one single for piano about rain, and Iām also developing other song projects. Iām literally behind on writing the love story for piano. But I will try to keep up.
Okay, now itās Sunday and I will continue to write this letter. From now on, I want to talk about one of the popular desserts in Korea: churros.
I dropped by a churros cafe, which is one of the franchises here, and had some churros with coffee and a vanilla shake. Did I like it? Yes, I kind of, liked it.
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To Korean people, churros are so familiar, even from childhood. You know why? Because we used to eat churros at any āamusement parksā. We could only eat churros at amusement parks a long time ago. So, back then, every kid or young people ate churros in the amusement parks, just like popcorn at movie theaters. You know what I mean? They were so popular at amusement parks.š”š¢
Then, Around 10 years ago, or earlier, they started to sell churros at cafes in cities, and they started to become more popular at that time. I still remember the churros at a cafe in Seoul 10 years ago; the churros and chocolate were sooo good. I canāt say I know the real taste of churros, but I know what good chocolate is.š«š«š
And these are made by private dessert cafes in Seoul. The cafes are very popular now.
![]() | ![]() āPorrasā with cinnamon sugar |
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(I found all from Google. So, please donāt re-use them.)
Anyway, I just googled it, and now there are at least 7 big churros franchises in Korea. This is the current situation when they open in Seoul.

Itās a real situation in Seoul
The company is called āStreet Churros,ā and it is based in Korea. They have franchise shops in Korea and seven other countries, including the USA and China.
Korea, especially Seoul, has a unique character. They import everything from other countries, especially foods and desserts, if those foods are popular elsewhere. I can say that you can find almost every dessert or food in Seoul.
They are literally obsessed with experiencing new or popular things. When I lived in Seoul, I was one of them.
When I lived in New York in 2015, there was a food court, āEateryā where all the Italian foods were sold in Manhattan. But within just one year, I found the same brand of āEateryā food sections in a city near Seoul. If there is something unique or cool that satisfies Korean tastes (mostly young people, of course), they import it, and it becomes very popular.
One of my favorite restaurants in Gangnam, Seoul, when I lived there, was a French bread shop and restaurant. The co-owner of the shop was from France. He is French, and they import flour from France to make the bread.š„š
(I used to eat their bread for my breakfast or lunch. I was a regular customer, and the manager still calls me to say hi even after 2-3 years.)
In another favorite Italian/pizza restaurant of mine in Seoul, the main chef was from Italy. They invited a famous Italian chef from Italy and offered him a house to stay in Korea. There are many places like that. The main chefs of certain foods are from the original countries of the foods, because people in Korea, especially in Seoul, love the best quality food. If the word spreads about the quality, they line up to eat the food even for 30 minutes to an hour outside.
So you can find restaurants or shops where the food is cooked by chefs from the original countries: American, Italian, Spanish, South Asian, Middle Eastern, etc.
But still, Iām thinking about the āoriginalityā of other countriesā food. Even if they invite the main chefs/cooks from those countries, do they cook with the original taste based on the tradition of their countries? I doubt that.š¤
They have to reflect the taste of the people in the other country, in this case, Korean people. There is a Vietnamese restaurant here whose owner and chefs are from Vietnam, and their rice noodles donāt contain ācilantroā which most Korean people donāt like. To me, itās so-so, I can eat that but honestly I prefer not to have too much cilantro in Vietnamese noodles and even in burritos, Mexican food, but I love both cuisines.š
Anyway, the churros at another cafe in Haeundae here have cheese inside. Itās weird to me. (I donāt like mozzarella cheese that much. I like cheddar and brie cheese a lot.) Iām not sure if this can be good, but itās not my style. Itās a little disappointing to me.š¶
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But are there churros with mozzarella inside originally in Spain? I will be waiting for an answer from one of you who is in Spain.š
Anyway, this is it for todayās newsletter.
I just wanted to talk about this food here, and I will continue to develop the love story for piano when I have the time. Sorry to keep you waiting for that.šš
Okay, thatās all. Thank you for reading. š¹
Have a nice week ššŗ
See you next time.
Bye
From A.thentic Jong Hee
P.S. If you didnāt watch my live piano performance of āConfession of Loveā yet, why donāt you see it now before you leave?
<āConfession of Loveā - Variation and Main theme>
Thank you š